Ship behind a feature flag.

About Thor
We built Zenhub to keep builders building. Thor is what's next.
Shipping code got fast, but keeping everyone aligned is still slow and brittle. Thor fixes that part, and gives you confidence that you're building the right thing.
20142026Thor
2014ZenHubROOT
The first project management tool built natively in GitHub. A board that lived where the code did, not in another tab.
2015–2025Decade of releases
Boards, sprints, reports, roadmaps. Every year it got better at showing you the work.
2024The coordination gapUNMERGED
Every board we built still needed a person to go update it. Nobody fixed that, us included.
2026ThorHEAD
So we stopped building boards. Thor keeps the record itself, and asks when it can't tell.
Keeping the record honestLive
Software development has never moved this fast. Engineers can now ship in a few hours what used to take a week. But coordination hasn't kept up. It still moves at human speed. We move cards to reflect work that happened days ago. We write status reports so someone feels informed. We sit in standups half the room could skip. Nobody likes this work, but the alternative is worse: people working on the wrong things, blockers surfacing too late.
Descoped to next sprint.
Flag removed. Shipped to everyone.
One feature, three tools, and no way to tell which one is current.
The PRD says one thing. The ticket says another. The code took a third approach.
Why we're building Thor
Thor isn't another place to write things down. It reads the places your team already works and syncs to its record of what happened. So “where are we on this?” has an answer that doesn't depend on who last remembered to update a ticket.
You cut the backfill migration from scope. The PRD still says it's in.
Thor spots the decisions that never make it back into the doc
Priya has been waiting for staging access since Monday.
Blockers surface without anyone having to escalate them
“I'll send that over.” Five days ago.
Thor remembers who said it, and checks back
Why us, and why now
We've spent the last decade building tools for engineering teams. In 2014 we launched Zenhub, the first project management tool built natively in GitHub. It is still running, and teams still plan real work on it. Ours included.
Thor is our bet on what comes next: AI handles the coordination, so humans spend their time on what only humans can do. Figuring out what to build, why it matters, and whether it's any good.
— The Thor team
